Even still, people kept buying the drink. But the drink was difficult to make, so he upped the price, trying to limit demand. Customers loved its mix of bourbon booze and silky sweetness. His version of an old fashioned began selling incredibly well. When the pandemic started, Marlborough Tavern began offering the to-go cocktails permitted due to shutdown challenges. Justin Michael Morales, managing partner of Marlborough Tavern, launched a new spirit called Up n’ Down Rock and Bourbon.
